House of Lords Pushes for Total Ban on Gambling Ads, Citing Public Health Crisis

22 September 2026

The House of Lords has renewed calls for a comprehensive ban on gambling advertising, describing it as the most effective way to reduce harm amid growing public health concerns.

In a report published on 17 September 2023, the Lords Liaison Committee concluded that a "comprehensive ban on gambling advertising" would be the "most effective policy option" to address the significant social and economic impacts of gambling-related harm.

Adopts public-health approach to harms

The committee framed the issue through a public health lens, highlighting severe consequences such as financial ruin, relationship breakdown and suicide linked to problem gambling.

Official statistics reveal the UK gambling sector generated £14.3bn in gross gambling yield in 2021, with £6bn lost by customers through betting.

Critics argue current advertising drives problem gambling. In response, the committee recommended strict measures to curb gambling promotion in an era of digital media and influencer marketing.

The report builds upon longstanding parliamentary scrutiny of gambling harms rather than introducing new concerns. In 2020, the Select Committee on the Social and Economic Impact of the Gambling Industry proposed similar measures through a public health approach. The gambling industry is expected to oppose further restrictions as unnecessary.

National Lottery, racecourses exempt

The proposed ban would include exceptions. Advertising for the National Lottery and horse racing would remain permitted, according to industry sources. Critics argue the committee failed to adequately address digital marketing channels.

A public health expert noted the National Lottery supports good causes while the racing industry requires clearer regulatory guidance.

More on this is available via wybór kasyn na Advisor Casinos.

Industry opposition

Bookmakers and casinos strongly oppose the recommendation, maintaining advertising is essential for promoting responsible gambling services.

A casino operator argued bans sidestep the real issue of treatment, while an influencer claimed other factors drive gambling harm more than marketing. "It's misleading to blame gambling advertising alone," the influencer stated.

The report follows UK discussions about classifying loot boxes as gambling, reflecting growing political will for tighter gambling regulation.

Legislation prospects uncertain

Labour MP Jeff Smith, who previously campaigned for a total ban, expressed interest in contributing to renewed reform discussions.

However, the government appears reluctant to prioritize gambling legislation currently. Recent reports indicate ministers have "no immediate plans" to regulate gambling advertising.

While the government isn't legally obligated to act on the advisory report, mounting parliamentary pressure and public concern suggests the UK may be moving toward significant gambling policy changes.